Greetings, fellow explorers of the world! It’s a thrilling moment for me to share with you I’m launching some new projects in addition to my continued pursuit of growing consumer brands. These projects have been brewing in my mind for some time, and while there never is a right time, I will make time for this additional adventure. I’ve been building consumer brands for nearly two decades, and I realized I have just scratched the surface of everything I want to know. So, I am embarking on this expedition to dig into the areas most interesting to me and unravel the intricacies of the consumer marketing landscape. I’ve seen the highs and lows, the successes and challenges, and it’s time to dig deeper.
Project 1: DTC Marketing Group – Exploring Marketing Spend Investments
Direct to Consumer Marketing Group is a marketing consultancy exploring how we perceive advertising spending, shifting our focus from mere expenses to investments. Growing a consumer brand is not as complicated as you might think, but growing consumer brands profitably is a different story. With DTC Marketing Group, we’re on a mission to help brands revolutionize their advertising strategies. We don’t just talk about ROI; we bring the rigor of an investment banker to the table. We’re here to help brands invest wisely, not spend mindlessly.
Project 2: Sticky Subscriber Services – Creating a New Role in the C-Suite: Chief Retention Officer
The genesis of Sticky Subscriber Services dates back to my time at Nutrisystem, where I uncovered the immense impact of retaining customers. I realized that, in many companies, the focus on customer acquisition often overshadows the importance of customer retention. The lightbulb moment came when I converted our retention metrics into a tangible dollar figure – the effect was electrifying. Now, Sticky Subscriber Services is on a mission to delve into the ‘why’ behind this dynamic. We’re advocating for a new position in the C-suite – the Customer Retention Officer. We believe that the impact of customer retention is so monumental that it deserves a dedicated expert who wakes up every morning with one goal: keeping customers.
Project 3: Ata Girl – Empowering the Journey from Girlhood to Womanhood
Our third project, AtaGirl, is a heartwarming tribute to my commitment to empowering women and girls. With two daughters of my own and a deep-rooted belief in lifting others, I’m passionate about creating a community that supports girls on their journey from childhood to womanhood – namely from the age of 8 to 18 but also before and beyond. The challenges faced during this transformative phase are profound, and I want to be a part of the solution. AtaGirl aims to be a supportive space for girls, women, mothers, fathers, and friends. We will provide the tools, resources, and mentorship to help girls succeed in a nurturing environment. This community will make the path from girlhood to adulthood smoother and more empowering.
These three exciting projects reflect my passion for understanding, improving, and enriching the world both professionally and personally. They are rooted in the belief that we can do better, be better, and create a lasting impact on the businesses and individuals we serve. We invite you to join us on this journey, explore with us, and share in the exciting discoveries that await. Stay tuned for more insights, discoveries, and adventures to come.